America’s Cup on display in London


The America’s Cup, the oldest trophy in international sport, will be exhibited at Bremont’s Mayfair Boutique at 29 South Audley Street on Monday 20th and Tuesday 21st July. America’s Cup Event Authority CEO Russell Coutts and defending champion ORACLE TEAM USA Skipper Jimmy Spithill will also be stopping by to celebrate the Bremont partnership.
Bremont Co-Founder Giles English says: “This is a very exciting and rare opportunity to see the America’s Cup in the centre of London. We would be delighted to welcome you to our Boutique to see it”.
The America’s Cup has British roots, with the first contest taking place in 1851 on the waters off England’s south coast. But it was actually an American syndicate, invited to compete for this ‘£100 Cup’, who would triumph with their radical new schooner America; and so the America’s Cup was born.
The crew of the America took the Cup home across the pond to New York and to this date Britain has never won it back.
The Auld Mug, as the Cup is affectionately known, was held in this city by the New York Yacht Club for 132 years until in 1983 Australia II finally ended the longest winning streak in sport.
To date, the America’s Cup has been competed for 34 times over the last 164 years and is now held by the Golden Gate Yacht Club and ORACLE TEAM USA since their victories in 2010 and 2013.
The America’s Cup, made by Garrard & Co of London, was originally 27 inches (68cm) high but currently stands at 3.5 feet tall (107cm), having had the base extended twice for engravings. It weighs 36lbs (16kg). The trophy can only be handled by white cotton gloves and when the America’s Cup travels it must have its own business class seat!
Bremont is very proud to be the Official Timing Partner of the America’s Cup and of ORACLE TEAM USA.